challenge

Hipster here, hipster there … how might we explore the true meaning of the hipster?

outcome

Hip or Hep is a satirical narrative exploring the history and context of the meaning of the word hipster in New York City.

Materials

After Effects, Illustrator, sound scoring, narrative.

User experience

Entertaining, narrative.

Roles

Narrative storytelling, graphic design, motion graphics, kinetic typography, sound design.

design process

1- Identify Areas of Opportunity: How might the story of the hipster get translated in a fun and dynamic way?
2- Research: Cultural and contemporary mainstream and jazz culture.
3- Envision: Sketch out design and narrative, recruit musician and voice actor.
7- Ideate: Digital sketches, motion exploration.
8- Test: Gain feedback.
9- Iterate: Tempo, flow and graphics.