Hello there, fellow human!
I’m a half Swedish, half Swiss well-rounded UX designer with 8 years of experience. My journey started at the renowned Berghs School of Communication in Stockholm, to later explore design and technology at depths via my MFA from Parson’s in New York.
After years of design theory and large research projects at Frog design, my longing for implementation took me to Athenahealth. There I worked as a lead supporting scrum teams, and developed award winning healthcare solutions that support half of the US population on a daily basis.
At Athenahealth I got the unique opportunity to truly transform the patient healthcare experience, leading the Design Language System that helped multiple products and teams speed up development turn-around. I thrived in holding weekly meetings with a large design team to advise on usage and best practices.
I’ve always been an advocate for inclusive design. This is driven both by my personal experience watching my family undergo health adversary, as well as extensive interviews with the elderly and terminally ill during my days conducting design research at Frog.
I’m told I have a knack for making people feel comfortable around me, which is grounded in deep empathy, my spark of joy, and my diverse and unique life experiences.
I just moved back to Europe, and the transition lent itself to mentoring UX designers and coaching them in creativity as a freelancer, but I’m longing to work in a cross-disciplinary team again. Berlin feels like home for now, in the way that it’s multicultural and satiates my curiosity for new technology and experiences.
I’m looking forward to connecting with you and learning about what sparks your work. And if you speak German, you should know that my real name is actually Einhorn 🦄.
SKILLS
Design: Ideation and concepts / UX & UI design / user-centered research & testing / iterative prototyping / experience & service strategy and design / consulting / wireframes / storyboards / storytelling / journey maps and service blueprints / empathetic design methodologies / brand positioning & competitive analysis / graphic design
Leadership: Design language systems leader & creator
/ excellent collaborator
/ empathetic & empowered mentorship
/ thought leadership across the entire design process / excellent trained eye / asking the right research questions / leading large research initiatives
General: Excellent written and verbal communication / fluent in English, Swedish, intermediate in Spanish and German / good at pattern recognition / lateral thinker / good at translating insights into actual designs / enjoys staying up to date on tech trends & cultural insights
Software: Figma / Rhino / Principle / Illustrator / Photoshop / Premiere / After Effects / InVision / KeyNote / Microsoft Office
Development: Arduino / Processing / HTML / CSS / WordPress / OpenFrameworks
Stuff: Co-author of neuroscience research paper - SoundSelf vs. Sham (guided meditation VR) using Quantitative EEG, Altered States, and Mood / Presentation - principles of sense augmentation at Interaction19 and SXSW / panelist at 'designing for our bodies' & interviewer of Stelarc @ bodyhacking conference / designmind article bodyhacking: designing for new senses / jury at the techsage competition / Awarded best in Klas for athenaTelehealth.
JOB EXPERIENCE
CREATIVITY COACH & DESIGN CONSULTING AT EINHORN CREATIVE LLC
November 2022 - Present
As a UX consultant, coach and expert group facilitator, Fabiola guides 1-1 clients into empowerment, leadership and hosts workshops and courses to maximize people’s creative potential and superpowers as designers and researchers.
LEAD INTERACTION DESIGNER AT ATHENAHEALTH
September 2018 - August 2022
Leader, mentor, designer and PO of the company wide patient design language system Spark. Responsible for the day to day design and art direction of scrum teams developing our consumer health platforms. Leading user centered research initiatives and translating findings into tangible products that help users better communicate with their healthcare providers.
INTERACTION DESIGNER II AT FROG DESIGN
September 2015 - August 2018
Although well rounded, her practice at frog has been focused on design research, turning insights into concepts via beautiful presentations, assets and design implementation. Solving worldwide complex service design problems via qualitative and quantitative research insights in healthcare.
3D MODELING AT FRANCIS BITONTI STUDIO
September 2014 - January 2015
Helped develop 3D renderings of jewelry using Maya, Rhinocerus and Grasshopper. Learnt about additive manufacturing techniques, computational design and materials in regards to 3D sculpting on the body.
ART DIRECTOR at Book&Table, Inc.
September 2013 - May 2014
An online tutoring platform with mastery based learning and core design values. Responsible for branding, UX design and every other project needing art direction.
Research Assistant at Parsons, The New School for Design
September 2013 - January 2014
Assisting with research, documentation and various media with the aim of developing an arts therapy toolkit. The Arts For Survival Toolkit is a New School Collaboratory Innovation grant initiative with The Polaris Project, an advocacy group for human trafficking survivors.
Jr. Planner at strawberryfrog
July 2012 - May 2013
Generated brand voice positioning, editorial executions, consumer research, and analytical reports for various clients. Identified critical cultural insights, social platforms and leveraged them to build greater brand affinity. Helped create new business presentations and identify opportunities for growth. Managed social media strategies for European Wax Center and strawberryfrog.
Strategy Intern at Citizen Group
October 2012 - December 2012
Analytics reports, project management, competitive audits, strategy and social media for pro-social advertising/marketing campaigns. Clients include The Heinz Endowments and H&D Ventures.
PR & Communications Manager at Silicon Vikings
August 2012 - December 2012
Silicon Vikings is a collaborative non-profit member organization for networking and promotion of technologies, innovation and businesses intersecting Silicon Valley and the Nordic region. Responsible for event promotion in all social media channels, sponsorships and the organization of pitching events facilitating communication between VC’s, angel investors and CEO’s.
TECHNOLOGY TRENDS Researcher at PSFK
March 2011 - January 2012
Gathered data for trend research within numerous categories including: marketing, social media, mobile technology, crowd sourcing, sustainability, consumer purchase habits and augmented reality. Clients include Samsung.
UX AND VISUAL DESIGNER at Zen Den Web Design
June 2009 - November 2010
Helped the company position itself and grow as a start-up. Led a small team of designers through the UX process. Led client meetings and identified business needs.
EDUCATION
Parsons the New School for Design, New York, NY
August 2013 - May 2015
Masters of Fine Arts in Design and Technology, GPA 3.8.
Academy of Art University, San Francisco, CA
January 2009 - May 2012
Bachelor of Fine Arts in Advertising emphasizing on Strategic Planning and Creative Thinking, GPA 3.5.
Berghs School of Communication, Stockholm, Sweden
August 2007 - December 2007
Berghs Bachelor Program.
Sigtunaskolan Humanistiska Läroverk Boarding School, Sigtuna, Sweden
August 2002 - May 2006
Emphasis on Social Studies and Psychology.
Student Housing Leader: inculded tasks like parenting, organizing field trips and being the main communicator between students and teachers.